Analogic is a brand that is built from a passion for technology that paved the way for all of the high-end equipment that we are used to seeing in our modern times. With an aesthetic derived from that cozy retro feel combined with a more modern design philosophy, Analogic stands among many other brands proudly displaying its love for the all things analog. Working with Daria Dokic, a senior package designer, she tasked me with building a brand from the bottom up and designing a series of packaging for it. I wanted to design something with a retro-style feel but created with a more modern design philosophy. This ended up being one of the more fun projects I had the pleasure of taking part in, as I learned how to more effectively capture the attention of consumers when designing a product line.
