Envirokid's is a cereal brand focused on spreading awareness about endangered wildlife. While a large goal of the cereal line is dedicated to raise money to assist in animal protection programs, it does so while making learning about animals fun and exciting for children. A unique and colorful style was necessary for the rebrand in order to better appeal to its audience. A goal of this project was to create exciting imagery to compete with other brands that sit along side it on the shelf. Something that was interesting to learn about was studying what made a mascot effective in a cereal related context. Something else to note was that this cereal line prides itself by being vegan-friendly, but to appeal to children as effectively as I could, I decided to not be as loud with the information.
In this case, a simple typographic treatment was most effective for the logo
Lots of thought was spent on how to make the mascots more fun for children
The lettering for the names of the products were all hand-drawn
The maze for the back panel of each product
