Envirokid's is a cereal brand focused on spreading awareness about endangered wildlife. While a large goal of the cereal line is dedicated to raise money to assist in animal protection programs, it does so while making learning about animals fun and exciting for children. A unique and colorful style was necessary for the rebrand in order to better appeal to its audience.
In this case, a simple typographic treatment was most effective for the logo
Lots of thought was spent on how to make the mascots more fun for children
The lettering for the names of the products were all hand-drawn
The maze for the back panel of each product
